Thinkbait · Zsike Peter
I help founders and experts develop their intellectual positioning, create original frameworks, and turn their expertise into authority that earns trust and attracts premium clients.
I want to preserve the ability for humans to think independently and the individuality of human expression. That's why I'm building Thinkbait.
Why Thinkbait ExistsZsike's style and approach are a dream to work with. She captured the essence of what I do, built a targeted profile and message that speaks to my intended audience clearly and with authority.
Tim Bruce, MBA
Business training
LinkedIn recommendation ·
Excerpts from LinkedIn recommendations on my work, including engagements before Thinkbait.
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Work with me
90 minutes · £400
One focused question about your positioning, the work you sell or what you want to be known for. Approximately 30 minutes of preparation, a 90-minute advisory conversation and clear next steps. No written report or ongoing support.
Explore the Private SessionApproximately 2–4 weeks · £1,500
A 90-minute deep dive, bounded audience and competitor research, offer and pricing positioning, and a LinkedIn profile rewrite. You receive a written strategy and 90-day action plan, a 60-minute presentation and one written clarification round.
Explore the Strategy SprintOngoing · By application
Two private 60-minute advisory conversations each month, focused research and one substantial, jointly agreed intellectual asset. Brief correspondence within agreed boundaries and a three-month initial term. Advisory work, without content production or audience development.
Explore the Partnership02
The approach
A prospective client needs to see how your knowledge applies to their situation. Explaining the decisions behind your advice, or setting out the method you use, gives them a way to assess your work before arranging a conversation.
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We discuss the work clients hire you for, where your explanation is falling short and the decisions you need to make. Your experience is the starting material.
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In the Strategy Sprint, I research the agreed audience segments and competitors. We examine how clients look for help before choosing channels, including LinkedIn or email where relevant.
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We decide what you want to be known for and how to explain the work a client can buy. When your method needs a framework, we develop one that makes the reasoning easier to follow.
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The output depends on the engagement: next steps from a Private Session, a written strategy from the Sprint, or a defined intellectual asset through the Partnership. Books and other commissioned writing have their own agreed scope.
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Who you'll work with
I began as a journalist and broadcaster, then spent nearly twelve years at Airbus in skills and competence management and later in communications. Today I work independently with founders and experts, and speak on human creativity, AI and entrepreneurship.
Independent writer and strategist
Speaking · Freelance Unlocked, Berlin, 2025
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From Thinking
9 minute read
Lately, I have noticed myself reaching for “landed”, or “this matters”. I've used “quietly” here and there, too, before catching myself and thinking: this does not belong in this sentence. The problem is, I've encountered it so often in other people's posts, and even in conversation, that it's influencing my own choice of words.
Read the essay
Free live masterclass · Wednesday 4 November 2026 · 4:00–5:15pm GMT (UK time)
RegisterA clearer position, a framework for your method or the argument for a book: tell me what you are working on. We can discuss the right engagement in a free introductory conversation.
Book an introductory callFree · 20 minutes · Zoom. Privacy policy