Thinking
How expertise becomes understandable.
Much of my work comes back to a question of interpretation. You may have spent years developing your expertise, but what does a prospective client have to work with when deciding whether you can help them? These essays explore that gap, and the part writing plays in closing it.
The book
Thinkbait
The Definitive Guide to Reclaiming Human Creativity in the Age of AI
In Thinkbait, I look at what happens to human creativity when we become used to asking AI to do the thinking and writing for us. The book explores how we can keep developing our own ideas and judgement.
Ask me about the book07
A framework
Triangulation of Authority
A prospective client may read your own writing alongside accounts of your work from other sources. I use this framework to examine what each source allows them to understand, and whether the evidence supports the expertise you want to be known for.
A
Your own body of work
Writing, talks and ideas that let a prospective client examine how you think.
B
External recognition
Invitations to speak, interviews and publication that place your work in a context beyond your own channels.
C
Independent corroboration
Clients and peers describing your work or referring to your ideas in their own words.
The sources can reinforce one another, but counting them does not tell you how persuasive they are. What has each one added to a prospective client's understanding of your ability to help? Read the essay.
If an essay raises a question about your own work, or you would like to discuss one of the ideas, send me a note.